From keeping up with multiple social media platforms to constantly changing algorithms and desiring to reach anyone and everyone in their market, real estate agents can get stuck in “shiny object ...

I’m not one to brag, but for a short period of time, I was a top Kindle publisher in the not-so-large Amish romance genre. I’m from rural Pennsylvania, but even with that credential, I never thought I ...

Before the Internet became a hub for mass marketing, traditional media fueled business success. Paper, radio, TV, and direct ...

Since the dawn of marketing, teams have been regularly sidetracked from solid strategic work to investigate if they "should be using [insert new shiny thing]." In the late 2000s, social media was ...

Like many professional advisors, I love checking out all new shiny objects coming down the pike. If they can make our professional lives easier, why not? Sometimes, it's a new app or a new way of ...

When I first wrote “Vector databases: Shiny object syndrome and the case of a missing unicorn” in March 2024, the industry was awash in hype. Vector databases were positioned as the next big thing — a ...

US Environmental Protection Agency CIO Carter Farmer has a blunt message for AI hype-chasers: Shiny-object syndrome too often drives teams to leap into AI without defining a clear use case or vetting ...

The standard reaction to a business crisis is well known: rally the troops, brainstorm solutions, identify new opportunities, and pursue them as quickly as possible. If you’re not moving, you perish.