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There doesn't seem to be any set formula as to what the next weird viral makeup trend is going to be, or when it's due to grace us with it's presence, but there seems to be an overriding sense of ...

In an effort to expand accessibility for beauty consumers, L’Oréal last week showcased its new handheld, computerized makeup applicator called HAPTA. HAPTA will be piloted through L’Oréal brand ...

L’Oréal has returned to CES to unveil two makeup devices. HAPTA is a handheld, motorized applicator that the company created for people with limited hand and arm mobility. L’Oréal's Lancôme brand will ...