Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company’s direct-to-buyer ...

Connected TV (CTV) continues to push the boundaries of innovation, and honestly, are we even surprised? Whether consumers are deep into the latest season of “Dexter,” catching up on “It’s Always Sunny ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

The following is a guest piece written by Nikhil Nanivadekar, principal engineer, consumer ad experiences at Amazon. Opinions are the author’s own. Advertising has always celebrated creativity, but ...

Playable ads are the talk of the advertising world. Interactive ads are not only entertaining by nature, but can also drive up to 700% higher conversion rates compared to static mobile app ads. But ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

Sarah has been a writer all her life, and spent several years as a successful ghostwriter for numerous websites prior to becoming an editor and contributor for GameRant in 2015. She kicked off her ...

Google is tweaking how sponsored results will appear in Search. Going forward, it will group any text ads on the Search page into a "Sponsored results" section that will appear at the top of the ...

Streaming ads are an inevitability. They interrupt our Netflix binges, cut into Hulu dramas, and disrupt our Spotify playlists. They also support the content-creation economy on YouTube. With 2.5 ...