Malta is reshaping its tourism strategy by courting U.S. LGBTQ travelers seeking inclusive destinations while expanding outreach to China’s vast outbound market. The Mediterranean nation is ...
Travel Off Path on MSN
Why this stunning country is becoming Europe's next tourist hotspot
The writing's on the wall: after beating out the tourism powerhouses of France, Italy, and Spain, to the title of ...
Malta led tourism growth in the European Union in 2025, recording the largest year-on-year increase in nights spent at tourist accommodation as overall EU tourism reached a new historic high, ...
You hold two very significant roles: deputy CEO of Visit Malta and managing director of the Malta Tourism Observatory. For our international education audience, could you briefly explain the ...
This article originally appeared in the October issue of AGENTatHOME magazine. Subscribe here to receive your free copy each month. The Malta Tourism Authority (MTA) celebrated its 25th anniversary in ...
It's not every day that the first lady of a country shows up to promote tourism, but Michelle Muscat, the wife of prime minister Joseph Muscat, met with media in New York to trumpet the Mediterranean ...
Much has been said about Malta's tourism sector in the past years, particularly as it has recovered from the Covid-19 pandemic. The sector bounced back from the pandemic by not just hitting its ...
Malta has registered record tourism spending of nearly €4 billion in 2025, with the EU’s sharpest increase in bed nights, the Malta Tourism Authority announced on Thursday. The announcement was made ...
A recent poll has found that Maltese public opinion is split on whether visitor footfall is ‘just about right’ or ‘excessive’. View on euronews ...
The Malta Tourism Authority is organizing an LGBTQ+ workshop to enhance knowledge, sensitivity and awareness of LGBTQ+ tourism ahead of the upcoming EuroPride Valletta 2023 this September. The ...
The record levels of tourist expenditure in the Maltese Islands in 2025 - nearing the €4 billion mark - are a clear call for all stakeholders to intensify ongoing collective efforts and investments, ...
Malta Tourism Authority has appointed Tolene Van der Merwe as the organisation’s new UK & Ireland director. Van der Merwe’s new role will focus on leading a London-based team to further develop and ...
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