Target market refers to a specific group of potential customers that a business aims to reach with its products or marketing efforts. Target market refers to a specific group of potential customers ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

There is arguably no more interest-inducing marketing topic right now than AI. From segmentation to consumer insight generation to new product development, the potential for AI to disrupt the nature ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. The success of any business greatly relies on marketing; ...