There once was a time when searching for a hotel would begin by browsing the internet, clicking through comparison websites, or maybe even seeking recommendations from print or television adverts. Not ...

The hospitality industry has always thrived on visual appeal, but in today’s digital world, static images and text descriptions are no longer enough to capture travelers’ attention. Video marketing ...

Hotels face AI upheaval on both sides of the reservation desk. New studies show they can save money on paid search by switching to AI tools, but they also face a threat as AI booking agents ignore ...