With the right technology and strategy, marketing leaders can now demonstrate exactly how creator partnerships drive business ...

Most B2B marketers today use content marketing successfully to achieve top-of-the-funnel goals, such as brand awareness and ... and it's rare to find internal content marketing teams of more than five ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Search Engine Land » Guide » B2B vs. B2C: Key differences & marketing ... With B2C sales, the consumer often goes through most of the marketing funnel alone. In fact, they might not interact ...

How do you fix the ineffective spending? Full-funnel marketing solutions can yield a much higher ROI than single-channel approaches because they meet users where they are in their journey.

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can ...

The popularity of account-based marketing in B2B is increasing—for good reason ... it increases pipeline velocity and helps to expand business with current accounts. AMB ensures full synchronization ...

Loosen up, have some fun with your B2B ads – and cut through. Who said B2B marketing had to be serious ... especially in the top and mid-funnel – creativity can be overshadowed by a focus ...

Although B2B buyers increasingly use digital touch points, from search to social media, to research and compare possible solutions, the onus is on marketing teams to be ... down their ability to use ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Creator partnerships with brands can help boost ...