For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

Most B2B marketers today use content marketing successfully to achieve top-of-the-funnel goals, such as brand awareness and ... and it's rare to find internal content marketing teams of more than five ...

How do you fix the ineffective spending? Full-funnel marketing solutions can yield a much higher ROI than single-channel approaches because they meet users where they are in their journey.

The popularity of account-based marketing in B2B is increasing—for good reason ... it increases pipeline velocity and helps to expand business with current accounts. AMB ensures full synchronization ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can ...

Scott Sutton is CEO of Later, a leading social media marketing platform ... Recent Nielsen research validates this approach: full-funnel strategies yield up to 45% higher ROI and a 7% increase ...

Our own Q4 2024 market research indicates that 55.4% of B2B marketing teams are investing in AI to automate and analyze data to produce actionable buyer and buying group engagement and accelerate ...

Looks at how to effectively develop and deploy content by discussing the format and actual composition of content in relation to different junctures of the sales funnel. Every CMO ... we were able to ...

"Thanks to the 6sense Signalverse, the industry's largest B2B data and signal network processing over 1 trillion buying signals daily, the Dark Funnel ... source for marketing and sales insights.