Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content. Many brands struggle to ...

For decades, marketers operated within the boundaries of a familiar funnel model: awareness, consideration, and conversion. But what if the 'customer' moving through this funnel is no longer human? AI ...

Unless you’ve been living under a rock (stone/pebble/hard surface… outdated keyword variant joke, sorry) in the digital marketing world, you’ve likely run across at least one confident declaration in ...

Opinions expressed by Entrepreneur contributors are their own. It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a ...

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...