Here are my takeaways following HubSpots recent walkthrough of their simple marketing funnel strategy to drive sales.

strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined by William W. Townsend—soon to celebrate its 95th birthday.

Lifecycle marketing does. Here are the differences. A. The lifecycle marketing model has no closed walls The lifecycle model breaks down the walls of the sales funnel and opens up the buyer's journey ...