The oft adhered to rules of marketing are changing —not by trends, but by tectonic shifts in consumer behavior, technology, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in some ...

The traditional marketing funnel no longer works for the modern customer journey because it makes assumptions about consumer behavior that are great in theory but not reflective of reality. Marketing ...

Marketers often over-prioritize lower-funnel tactics, ignoring brand-building’s role in driving future sales. Learn why ...

Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels. Digital transformation has “fractured consumer journeys ...

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to ...

Most early-stage businesses think marketing success starts with brand-building. Slick logos, sharp messaging, a clever tagline - all with the hope that people will care enough to buy. But in my ...

Opinions expressed by Entrepreneur contributors are their own. It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a ...