For decades, marketers operated within the boundaries of a familiar funnel model: awareness, consideration, and conversion. But what if the 'customer' moving through this funnel is no longer human? AI ...

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content. Many brands struggle to ...

Scott Sutton is CEO of Later, a leading social media marketing platform, guiding its strategy and operations to help brands ...

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to ...

Unless you’ve been living under a rock (stone/pebble/hard surface… outdated keyword variant joke, sorry) in the digital marketing world, you’ve likely run across at least one confident declaration in ...

Technology companies like Uber and Jawbone collect massive and intricate datasets about consumer behavior, and in the process, they’re tackling critical issues with data science. These kinds of ...