When it comes to marketing funnels, there are a lot of things to consider. And depending on your product or service, the sales funnel can be rather lengthy — which means that you need to put a ...

4. Build the Funnel from the Bottom Up Once your conversion engine is working, you can layer on broader awareness initiatives to scale. But without that foundation, you're just fueling a leaky ...

Affiliate content. Discover how AI fits into the modern marketing funnel—from optimizing SEO to automating social ads—helping ...

Shared metrics: aligning marketing and sales metrics to end results and each other. In the end, fixing the broken sales-marketing funnel will drive a different way of working.

In todays digital-first world, small businesses cant afford to lose potential customers due to clunky websites or scattered sales processes. The solution? A funnel builder, but not just any funnel ...

Influencer marketing is finally taking its place as an important tool in the broader marketing arsenal. But to ensure that it is getting its proper credit and value, we will need to integrate more ...

From there, a full-funnel approach requires aligning those activities and responsibilities to the appropriate funnel phase rather than assigning them to Marketing vs. Sales. Here are three steps to ...

For example, the marketing team should continue to nurture a lead after passing it to the sales team. This can be done by producing bottom-of-the-funnel (BOFU) content, like product webinars ...

Using the Appropriate Measurement Metrics at Each Stage One of the biggest mistakes a company makes is using the same marketing metric across each of the funnel stages. For example, they compare their ...

Unlike siloed marketing tactics where the primary goal is to get leads, for example, a full-funnel B2B marketing strategy focuses on the why and the how. This informs how we will reach our ideal ...

After studying tens of thousands of points of data to measure the effectiveness of upper-funnel marketing across platforms, we’ve concluded that CTV does a 20%-30% better job on average than any other ...

A common thread of mistakes connects most startups that try their hand at growth marketing. This is not to say that there aren’t unique problems at each startup — only that a few are ubiquitous.