The money came from CIBC Innovation Banking. Since its founding in 2018, GetWhy has raised $64.5 million, including a $34.5 ...

GetWhys Inc. today said it has raised a $2.75 million seed funding round to further the development and marketing of its ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Market research is when designers and businesses gather important information about the needs and preferences of people who might use their products. They will use this to plan new products or ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

This is achieved via coursework, close collaboration with faculty, and intellectual exchange in a department known for its research culture. Our program offers two different tracks in training ...

Market research can identify ways to lower costs and improve revenues, if it is approached methodically. Here are some tips for success. The slow-down in growth in the pharma industry over the ...

PureSpectrum, a leading innovator in market research technology, has announced the launch of PureSpectrum Training Data, a groundbreaking solution tha ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...