This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...

Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...

Please provide your email address to receive an email when new articles are posted on . Success with AI-enabled marketing requires an effective implementation plan ...

Grant Keller is global CEO of WPP's Google technology and data consultancy, Acceleration, and Ekapat Chareonlarp is GroupM's global VP of media innovation and marketing. Here they share their top ...

MM+M today launched the inaugural MM+M/Publicis Health Pharma Marketing Transformation Survey. The survey seeks to assess the medical marketing world’s embrace of — and appetite for — the next-level ...

Over three-quarters of B2B marketers see digital marketing transformation (DMT) as a complex strategy to execute, with barriers such as expense holding them back, according to research. Some 81% of ...

Because the industry is ready. HCPs themselves are becoming more digitally native. They expect interactions with brands to mirror the ease and relevance they experience in other parts of life.

Even before COVID-19, savvy marketers noticed a discernible pattern in buyers’ behavior. Relationships alone no longer drive the decision to sign with a firm. Now, B2B buyers conduct extensive online ...

Golden Goose Marketing, a Sacramento-based digital marketing agency, is spotlighting how the construction industry is adapting to the digital age through innovative marketing strategies. As ...

Seize opportunities in AI-driven medical device marketing by integrating AI to enhance consumer insights and customer engagement. Gain strategies at the AI Marketing for Medical Devices Summit, ...

This week on Nation's Restaurant News, the top story was, “‘Cracker Barrel’s transformation plan has failed,’ says Sardar ...