Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

For decades, marketers operated within the boundaries of a familiar funnel model: awareness, consideration, and conversion. But what if the 'customer' moving through this funnel is no longer human? AI ...

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content. Many brands struggle to ...

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

As radio’s battle for the car continues, a new market study conducted by Quantilope and commissioned by Quu reveals that in-dash visual ads seen on infotainment systems significantly boost brand ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

If you want your PPC campaigns to actually convert in 2025, they need to do more than show up – they need to show up with purpose. A full-funnel PPC marketing strategy ensures you’re reaching the ...