High in the misty riverside hills of Ashikubo, where tea bushes ripple across centuries-old terraces, a quiet revolution is ...

Matcha is surging in popularity, but what exactly is it? Learn about its origins, traditions, and benefits, as well as its ...

At-home Matcha is now a $200 million industry. Dr. Andrew Weil started matcha companies three times. Now, it's finally seeing success as matcha continues to grow in the US.

Forbes contributors publish independent expert analyses and insights. Akiko Katayama covers Japanese food and culture. Matcha has taken the U.S. by storm. But not quite in the way traditionalists ...

Matcha prices tripled at some Japanese tea auctions after this year’s spring harvest was hit by hot temperatures and 15% U.S. tariffs took effect. California cafes are scrambling for supply as some ...

In 2025, matcha was the centre of attention. It ruled cafés, kitchen shelves, and Instagram feeds. But in 2026, the spotlight is slowly shifting. Enter hojicha — a roasted Japanese green tea that ...

The birthplace of tea is seeking to dominate the global matcha market. Read more at straitstimes.com. Read more at straitstimes.com.

The latest Japanese teahouse to open in Manhattan provides a lesson in ancient matcha rituals. The sensory experience begins with the smell of incense inside Sōrate’s new outpost in the Flatiron ...

Add Yahoo as a preferred source to see more of our stories on Google. Credit: Sven Gärtner / Getty Images Japanese tea reveals itself slowly as a companion to daily life. For travelers arriving in ...