Using information technology to measure business performance involves IT systems gathering data and analyzing it. Business performance management systems allow managers to examine details about ...

Editors note: The following guest post is written by Josh Fraser. Josh is the co-founder of a new startup called Torbit which automatically optimizes websites for speed. Yesterday Google announced ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Web metrics are the numbers that let you know something about your ...

Site performance is crucial to sales for online retailers; the longer a page takes to load, the more likely a shopper will abandon it. Knowing this, Internet Retailer and Dynatrace have introduced a ...

At the agency I run, we rethink and re-launch our website about every 14 months (shouldn’t every business want their most visible marketing tool to be on the cutting edge?). Whenever we redesign, ...

This summer brings hefty changes to Google’s search algorithm. Software developers and website operators need to think about how to keep their sites ranking on top. Failing to do so can have a ...

In business, measurement is half-way to performance improvement. Assessing supplier performance is a difficult task. This article overviews price, cost and quality supplier performance measurement ...

This summer brings hefty changes to Google’s search algorithm. Software developers and website operators need to think about how to keep their sites ranking on top. Failing to do so can have a ...

In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly ...