Zoho's Raju Vegesna makes the case for anchoring AI ROI measurement in business outcomes — not token counts or usage time.

This year is shaping up as one where CEOs have been visibly backing an end to remote or hybrid work and a return to the pre-2020 expectation of commuting to an office five days a week. It’s also a ...

Let's be honest, even just writing this sentence has meant engaging with some very basic artificial intelligence (AI) as the computer checks my spelling and grammar. Ultimately, the quality and ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Hybrid and remote work have turned almost everything upside ...

In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is CEO of Axia PR. Measuring the impact of PR work isn’t the standard—to the ...

A remarkable event took place in New York on Feb. 2. The Microsoft-guided Information Work Productivity Council convened an invitation-only forum to discuss what’s known about the contributions of ...