Attribution in paid media has long been the unsung hero of digital marketing, quietly driving decisions that can make or break a campaign’s success. Yet, as the digital ecosystem becomes increasingly ...

CPG brands buy digital media to make their in-store sales pop. But attempts to measure the impact of digital ad dollars on physical sales often fall flat. Blame it on retail data silos, said Graham ...

Retail media has earned its reputation as one of the fastest‑growing and most resilient ad channels, and the next playground ...

When the economic picture looks less than rosy, ensuring every dollar you invest gives the highest ROI is vital. Marketing is one area that can be a money pit if you aren’t pulling the right levers, ...

Advanced optimization drives faster decisions and double-digit ROI gains for global advertisers. BEAVERTON, Ore., October 21, 2025--(BUSINESS WIRE)--Gurobi Optimization, LLC, the leader in decision ...

The ability of market mix analysis to assist businesses in comprehending how various marketing channels interact is the source of its potency. Market mix analysis can identify areas where marketing ...

Digital media has always had great attribution – great last-click attribution, that is. Despite lots of time, effort and money spent convincing marketers to embrace multitouch attribution (MTA), the ...

Act-On’s Advanced Social Media Module adds social publishing, listening and reporting capabilities to the company’s marketing automation platform. The company says the solution can provide marketers ...

The current cost-of-living crisis is one that is being felt globally, with 85% of UK consumers believing that brands should cut marketing spend and reduce profits to combat the cost-of-living crisis.