If you only focus on direct conversions, the whole picture of your impact on the company has been missed. Here are some examples of metrics you may not be using but could be a good way to show your ...

Local SEO is the practice of promoting all online aspects of a local business to improve its local and organic search engine visibility and multiple performance metrics. These metrics vary, based on ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

Google Analytics added new user conversion rate metrics. Metrics show the percentage of users/sessions with key events. Helps optimize marketing channels and user experiences. Google Analytics helps ...