As part of its “Cerveza for Fútbol” platform, the beer brand is launching a “Best Seat in the House” campaign across TV, ...

Modelo Brings the “Best Seat in the House” to Fútbol Fans Everywhere After activating around the sport for over 30 years, ...

Add Yahoo as a preferred source to see more of our stories on Google. In June 2023 Modelo Especial overtook Bud Light as the best-selling beer in the United States - and it never looked back as the ...

Forbes contributors publish independent expert analyses and insights. Don Tse is a beverage alcohol writer covering business and innovation. In June 2023, Modelo Especial overtook Bud Light to become ...

The United States loves its beer. We rank second in the world in terms of consumption, trailing only China when it comes to total volume. However, Americans drink twice as much as the average Chinese ...

Constellation Brands withdrew its previously issued fiscal 2028 outlook on Wednesday and reported "subdued" demand across its ...

Modelo launched a campaign on Sept. 16 to honor its 100th anniversary, according to information shared with Marketing Dive. The brand is operated by Constellation Brands in the U.S. and Anheuser-Busch ...

Michelob Ultra is now the top-selling beer in the U.S., beating out Modelo Especial. Two years ago, Modelo unseated Bud Light after the Anheuser-Busch beer held the top spot for more than two decades.

Modelo Especial's U.S. owner and distributor wants to emphasize that the brand's rise to the top of the country's beer market didn't happen overnight. "The fact that we became the No. 1 beer in ...