PHILADELPHIA -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...

Mister Softee, founded in 1956 in West Philadelphia, has 600 privately owned trucks in 15 states. The company, which has its headquarters in Runnemede, is run by cousins James and John Conway, sons of ...

You no longer have to hear the beautiful sound of summer to know when ice cream is headed your way. For years, kids needed to keep ear out for the Mister Softee jingle, which would blast through the ...

The Mister Softee trucks have been rolling down my block for months, since well before it was even remotely summer (or perhaps more worrisomely, I've simply been hearing the song in my head). But now ...

Mister Softee isn’t just one of the best names in the ice cream business — it used to be one of the biggest. But the soft-serve company, which got its start in Philadelphia and is now based in ...

Add Yahoo as a preferred source to see more of our stories on Google. A new ice cream shop is coming to the Shore, just in time for warmer weather. Mister Softee will open Friday, March 13, at 605 ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks painted to ...

When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most people picture a Mister Softee truck, its grinning cone mascot ...

Stefanos Chen, who covers the New York economy, spoke with a food vendor about the rising costs and red tape that threaten his business. By Emmett Lindner Inflation and its rising fuel prices have ...

Add Yahoo as a preferred source to see more of our stories on Google. Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators ...