ESPN To Use Pharrell Williams And ‘Piece By Piece' As Face And Anthem Of ‘NBA Saturday Primetime On ABC'
ESPN has tapped Pharrell Williams to lead its newest campaign promoting NBA Saturday Primetime on ABC. The multifaceted musician will headline the campaign, with his single "Piece by Piece" serving as ...
ESPN teams with Pharrell Williams on NBA promotion
The tenth season of NBA Saturday Primetime on ABC tipped off Saturday afternoon, and ESPN has teamed with a popular figure to help promote the package. Award-winning singer, record producer and ...