The NBA's ballyhooed return to NBC brought in a sizable audience - the most for the league's season opener in 15 years. A doubleheader on Tuesday averaged 5.6 million viewers on NBC and Peacock, based ...

Following a strong opening night, ratings for broadcasts of NBA games have been "pretty ordinary," according to Sports Media Watch in a post titled "Unremarkable weekend for NBA." According to the ...

Sixers announcer Alaa Abdelnaby had high hopes this Sixers team would erase the memory of disappointment from last season. So far, he’s gotten his wish. Coming off a thrilling overtime victory over ...

OKLAHOMA CITY, OKLAHOMA - OCTOBER 21: Shai Gilgeous-Alexander #2 of the Oklahoma City Thunder shoots the ball during overtime against the Houston Rockets at Paycom Center on October 21, 2025 in ...

The NBA's midseason showcase -- All-Star Weekend -- failed to provide a bump in terms of television ratings, which have sagged nationally this season. The The NBA's midseason showcase -- All-Star ...

Game 7 of the Blue Jays-Dodgers World Series drew almost 26 million viewers. (Photo by Emilee Chinn/Getty Images) Baseball is clearly having a moment — a big one — and maybe the greatest proof is how ...

More than 60 million people in the U.S. have watched NBA games across NBC/Peacock, ESPN and Amazon Prime Video through the first month of the season, the most viewers for an opening month in 15 years.

The NBA is off to a strong start in its new media era. National broadcasts on NBC and Peacock, Amazon Prime Video and ESPN have drawn more than 60 million viewers through the first month of the ...

The 2025 NBA Finals present key opportunities in digital engagement, with a 215% increase in global social media views. Despite low TV ratings, strong sponsorships and sell-out attendance highlight ...

One key Week 8 matchup for all 30 teams from Monday, Dec. 8 through Sunday, Dec. 14. Dallas' standout rookie has stepped up ...