In a sign of desperation, NBC Wednesday said it would take a play out of Fox's play-book and start its 2004-05 prime-time season in August, giving its new shows a jump-start on their network rivals.

SAN FRANCISCO (CBS.MW) - NBC Universal on Tuesday revealed a lineup for the 2004-05 season that features few changes for the fall, but represents a major commitment to the year-round launch of new ...

NBC News held a coronation yesterday to crown Brian Williams anchor of its nightly newscast when Tom Brokaw retires after the presidential election in 2004. I know -- buried the news there, as did NBC ...