What FIFA’s new controversial logo reveals about the power of branding From FIFA's latest design to a hot AI ... feature to their logos: a catchy name. Here's why more logos are following ...

Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design element because it's the basis for ...

Brand identity encompasses every way customers experience and perceive a business, from visual elements like logos to customer ... interior design, and social media presence can create loyal ...

New Era, long the sole supplier of MLB caps, released - and pulled - an "Overlap" design that transforms teams' names into humorous phrases.