What FIFA’s new controversial logo reveals about the power of branding From FIFA's latest design to a hot AI ... feature to their logos: a catchy name. Here's why more logos are following ...

Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design element because it's the basis for ...

New Era, long the sole supplier of MLB caps, released - and pulled - an "Overlap" design that transforms teams' names into humorous phrases.