Scan any grocery store shelf and you'll likely spot the term "natural flavors" scattered across ingredient lists. It sounds reassuring, right? Almost wholesome. Yet the reality behind this vague label ...

“Natural flavors” come from plant or animal sources and are used to enhance taste, not nutrition. They’re regulated by the FDA and generally recognized as safe when used in small amounts. Labels don’t ...

The demand for natural flavors is expected to reach $8.03 billion by 2025, which underscores their growing role in the food industry. Despite that growth, few people know what they are. As more ...

One year for my birthday, when I was a kid, my grandma gifted me a red velvet bag of deluxe jelly beans. The flavors ranged from the standard raspberry and peach to the kinds of flavors most people ...

This article may contain affiliate links that Yahoo and/or the publisher may receive a commission from if you buy a product or service through those links. These days, more often than not, I look at ...

The next time you scan a food label and feel relieved to see “natural flavors” listed among the ingredients, you might want to think twice. What the food industry markets as a wholesome, ...

Of all the world's problems, arguably the most pressing is "which Tootsie Pop flavor is the most natural?" Another would be "why is Dr. Oz's head in that picture?" A lesson on artificial flavors and ...