Mattel just dropped its 2026 Lunar New Year Barbie for $55. Here's where you can shop the festive holiday Barbie online now before it's gone for good.

As parents continue to worry about how much time their kids are spending on screens, the toy association is promoting ...

While other major companies roll back their diversity, equity and inclusion (DEI) initiatives, Mattel Inc. has launched the first Barbie® doll with type 1 diabetes. The doll, part of Barbie's ...

The iconic Barbie doll has taken another significant step toward inclusivity with the launch of its first doll representing someone living with type 1 diabetes. This groundbreaking addition to ...

Walmart is offering competing deals to Amazon Prime Day, including a Barbie DreamCamper playset for $65. The Barbie DreamCamper includes seven play areas and over 60 accessories. Walmart's Deals ...

Looking for the hottest toys for Christmas this year? From Barbie toys and action hero figures to this year’s coolest LEGO sets, your kids will be thrilled to find any of these holiday toys under the ...

The holidays are here, and we’re getting a first look at the top toys of the year. A recent study shows that kids are being exposed to more screentime at a youn ...

As the site’s resident toy expert — I’m the writer behind the Strategist’s “Toy Store” and gifts for every age — I get an early look at the latest and greatest new toys, often before they hit store ...