Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

G oogle Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Google announced a new bidding update to Google Ads named Smart Bidding Exploration. Google said this is the "biggest update to bidding in over a decade." Smart Bidding Exploration aims to pursue less ...

Google has teased the Pixel 10 for the first time in a new “Best Phones Forever” ad, but an iPhone is actually doing the marketing. The ad pokes fun at Apple’s recently announced Pixel-inspired iOS 26 ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.