Nike’s troubles are mounting, and sales could fall further

The company has faced struggles in China and in its sneaker business.

Nike Shares Hit New 13-Year Low After Q1 Revenue Falls Short Of Expectations

The athletic apparel company’s stock has slid consistently in the last five years after it cut out wholesale partners and ...

Nike stock sinks after earnings as its comeback plan turns into more layoffs

The thesis is that guidance reset + layoffs charges will keep pressure on estimates and sentiment, driving another leg down ...

Nike Plans a Smaller Company as Sales Slide Deepens

The company said job cuts will begin next year after it lowered its sales outlook.

Nike plans more job cuts to boost sputtering turnaround, forecasts steep revenue drop

Nike missed analysts' expectations for quarterly revenue on Thursday as it continues to grapple with weak demand in China and ...

Nike CEO Warns of New Layoffs in 2027 Amid Changing Operating Model

Decisions about impacted roles related to this work will begin in calendar year 2027.

Nike's Earnings: Run Away While You Can (Rating Downgrade)

Nike enters FY '27 with worsening fundamentals and with margins at risk despite temporary logistics relief. Click to read ...

Nike Announces Layoffs, Operating Changes as Q1 Sales Fall Further

Nike shares fell another 6% after the company reported a 5% revenue dip in the first quarter of fiscal 2026, missing ...

What's gone wrong at Nike? How the world's sportswear giant lost its mojo

Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.