Have you noticed? Fewer people are drinking these days. That's not just an observation; the numbers prove it. Early data from Alcohol Change suggests some 20 per cent of adults are teetotal, while ...

“We wanted to start building brands that reach a new type of drinker,” says Jessie Unruh-Brossman, director of marketing with Breckenridge Distillery and Mock One, a new sister company that ...

Add Yahoo as a preferred source to see more of our stories on Google. 2025 was the year of non-alcoholic drinks — and we’re not talking about Shirley Temples. The once-niche category has witnessed an ...

Trying to stop drinking alcohol? These 7 non-alcoholic drinks taste like the real thing and make cutting back feel easy. All available in Nigeria. Cutting back on alcohol is hard enough; there’s no ...

There’s never been a better time to experience Dry January. People interested in cutting back their alcohol intake or avoiding it entirely can choose from a huge range of non-alcoholic beers, wines, ...

Ritual Zero Proof’s new RTD line comprises three “classic non-alcoholic cocktails” – Margarita, G&T and Spritz.

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. Ritual's lineup is meant to help consumers replicate popular ...

The color in my drink is a rich golden yellow. I raise the glass and breathe in the scent of ripe apple. My first sip tastes ...