They say nature abhors a vacuum and I can tell you ad market columnists certainly do. So when the insights and analytics team at ad spending tracker Guideline passed along its just-published baseline ...

A study from WARC has found that global advertising spend is now on course to close out 2025 with growth of 8.9 per cent to $1.19 trillion (€1.6tn), an upgrade of 1.5 percentage points (pp) from ...

A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is now on course to grow 7.4 per cent this year to $1.17 trillion (€1.45tn), a marked upgrade of 1.2 ...

The UK's Competition and Markets Authority (CMA) designated Alphabet (NASDAQ:GOOGL) Google with strategic market status (SMS) in general search and advertising services after confirming that the ...

Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC. The ...

Here’s an interesting - and for some, no doubt, alarming - stat: in 2025, YouTube pulled in $40.4 billion in advertising revenue in 2025, according to estimates from media research firm ...

Following months of deceleration, the U.S. advertising market posted a nearly 4% expansion in September, according to just-refreshed data from Guideline's U.S. Ad Market Tracker. Combined with ...