Here are my takeaways following HubSpots recent walkthrough of their simple marketing funnel strategy to drive sales.

eMarketer's latest report shows that 25% of American Internet users block ads ... customer retention are two of the main goals of lifecycle marketing. Granted, there are some updated sales funnel ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

At the top of the funnel, your goal is to attract potential ... Kris is the founder and former CEO of Internet marketing firm Pepperjam, which he sold to eBay Enterprises in 2009.

Cross-Channel Integration: Leverage the strengths of different online channels by integrating them strategically. For example, use social media platforms to promote blog content, and include links to ...

That’s because our research shows a focus on lower-funnel marketing activities, at the expense of broader brand building, erodes brand awareness and consideration over time. Our 2021 Brand Resonance ...

Most of the content we interact with online is intended to make us take an action ... To guide the potential customer in the right direction, you need a well-thought-out content marketing funnel in ...

The partnership creates a comprehensive full-funnel marketing solution that combines Culture Genesis' top-of-funnel creator marketing capabilities with VTAGZ's lower-funnel retail attribution ...