According to new BIA analysis, marketers continue to reallocate digital budgets into over-the-top advertising as radio leans ...

Demand for variety among a niche audience and potential consumption among the diaspora is prompting streaming services to ...

Endless options, viewing flexibility and exciting horizons to discover- OTT entertainment platforms have left Indians spoilt ...

Regional streaming services aim to strengthen their offerings with local stories and familiar talent, targeting niche markets ...

Bachhala Malli, a Telugu action-drama starring Allari Naresh and Amritha Aiyer, is now streaming on multiple OTT platforms. The film, directed by Subbu Mangadevvi, was initially released in ...

However, nowadays, the wave of OTT (Over-the-top) platforms has taken over, where fans do not have to wait much to watch their favorite stars from the comfort of their home. Further, fans get to ...

Conversely, OTT platforms shine with successes like "Black Warrant" and "Paatal Lok 2," which offer gripping, well-crafted content. Viewers seek depth and innovation, valuing storytelling over ...

All We Imagine As Light, Missing You, When the Stars Gossip, and Gunaah Season 2, among others, are some of the top OTT releases of this week (December 30- January 5). Avicii Aloe's documentary ...

The film is trending at No. 1 in seven countries and remains in the Top 10 across 23 countries. Singham Again shines on global OTT charts ... Singham has received over the years has truly made ...