That's only 56 percent of the number of outbound travelers during the same period in 2019. This marks a stark contrast to the strong recovery of inbound tourism to Japan. Major travel agency H.I ...

Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as competitors even though they're actually complementary, like salt and pepper. So, how do they work ...

According to the Japan National Tourism Organization (JNTO), the number of inbound tourists increased by 47.1% to 19.7 million in 2015, outnumbering outbound tourists for the first time in 45 years.