“Outcomes” is the term du jour in connected TV ad land. Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers like ...

Linear and streaming TV still seem to be operating on two different wavelengths. While CTV advertisers have embraced digital targeting and programmatic, most linear TV campaigns remain stuck in the ...

Clinical trials hinge on the selection of appropriate outcomes to ensure comparability, relevance and impact on patient care. Variability in outcome choice and measurement has long hindered evidence ...

Faced with the alarming implications of health care spending growth and suboptimal quality, many nations are turning to market-based reforms. The United Kingdom recently empowered primary care ...

Visit NAP.edu/10766 to get more information about this book, to buy it in print, or to download it as a free PDF. While diagnostic tests are used to determine the cause of signs and symptoms, outcome ...

Health care quality measures traditionally take into account things that are easy to measure, such as adverse events, medication adherence, and trends in blood glucose levels. These measures are often ...