Platforms CEO Latham Says Encore Media Metrics Incorporating Attribution For Paid, Owned And Earned Media – Including Social Media By AdExchanger Tuesday, April 12th, 2011 – 12:09 am SHARE: ...

In social media advertising, long-tail targeting is a transformative strategy for social media platforms like Meta and TikTok.

Optimizing social media advertising is a complex endeavor that requires a deep understanding of metrics, industry benchmarks and your specific funnel.

Owned social media have a bigger impact on sales than on social media engagement.

Assessing owned media – metrics assessing owned media should encompass your social platforms, website, and PR (including email marketing). Gather stats like Reach, #Fans, #Visits, #Opens from ...

Struggling to show ROI for your PPC campaigns? Here's how to set KPIs and metrics tied to business goals for each marketing funnel stage.

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

The partnership will help companies gain more holistic data about the performance of their owned and earned content across global news outlets, influencers and social media platforms.

A new analysis of QSR social-media strategies shows many don't connect early enough, missing chances to gain attention and engagement with hungry consumers.

Some of the most interesting tensions right now relate to the relationship between owned media and social channels. In short, we’re about to see the lines between these platforms become ...