Persuasion techniques in sales focus on one key goal — convincing a lead to adopt a new attitude and change their mind toward an idea. And this isn’t something that involves slick, underhanded sales ...

As the Advertising Education Foundation points out, it's difficult to persuade people. With Americans being bombarded with 3,000 ads per day, up to 90 percent of new product ad launches fail. At the ...

Persuasive speaking is the influence necessary for viewers, listeners, or audience to accept certain opinions, facts, or viewpoints in different spheres of life. Keeping this in mind, it is essential ...

The House impeachment managers presented compelling arguments against President Donald Trump in the recently concluded impeachment trial; Michael P. Maslanka explains how they did it. Whatever the ...

OK, here’s one more. “This article will only be on the TechCrunch front page for a few hours before fading into the information abyss.” Perhaps your preference for one of the opening lines above is a ...

At some point everyone is trying to persuade someone else of something. You might be selling a product or lobbying for a raise, or even just trying to win an argument. Regardless, the harder you push ...

AI Changes Minds by Drowning People in Claims In A Nutshell The largest study of AI persuasion to date found that chatbots ...

Closing a sale is all about persuasion. Of course, you need to have a worthy product or service first. Explaining your product or service clearly will educate and inform, but not sell. Simply listing ...

High-profile sexual predators have been all over the news recently. This has led many to question how abusers could have manipulated so many victims, and why their victims didn’t immediately run away ...