Maybe you've never heard of St. Tropez, or maybe it's been a bucket list destination for you for a long while. St. Tropez is a small commune in the Cote d’Azur region of Southern France and gets its ...

Forbes contributors publish independent expert analyses and insights. Rooksana Hossenally is a Paris-based writer covering luxury travel.

It is all change this summer on Pampelonne beach, the epicentre of St Tropez’s social scene. Five new beach clubs are opening, replacing eight long-running establishments. On their way out are staples ...

Ever since Brigitte Bardot dropped into town in the 1950s, the resort town of St Tropez has been humming. Its picturesque streets and glitzier establishments providing a heady combination of soul and ...

Forbes contributors publish independent expert analyses and insights. Juyoung Seo writes about luxury travel and lifestyle. This article is more than 8 years old. Ever since Brigitte Bardot put this ...

‘First we made the costumes. Now we’re making the set,’ says Roland Herlory, CEO of French swimwear label Vilebrequin of its latest venture, Vilebrequin La Plage, a permanent ‘beach experience’ and ...