We’re not quite there yet – but Performance Max, Google’s AI-based ad product, is getting closer. On Thursday, Google announced a suite of updates to PMax that expand its generative AI creative ...

Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the "segment" option within the PMax Asset Group Performance section of ...

The most automated type of Google Ads campaign is getting even more automated. Generative AI is making its way to Performance Max (PMax) campaigns – in the form of both text asset creation and AI ...

Have you ever felt as an e-commerce business operator running Google Ads P-MAX campaigns that you "don't know which headlines ...

Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in ...

Refreshing creatives for every seasonal moment just got significantly faster — Google has quietly launched Asset Group Theming inside Performance Max, letting advertisers apply seasonal themes to ...

Google has rolled out an A/B testing feature for its AI-powered ad-serving tool Performance Max. This lets advertisers test how certain changes impact campaign performance, such as changing creative ...

Google’s latest features to boost tools supporting creative, performance and transparency in its advertising platforms began rolling out today in Performance Max and YouTube video ad placements.

A new bug in Google Ads is preventing some advertisers from editing and saving existing Performance Max (PMAX) asset groups. Users report seeing error messages when ...

Article - PMax for Hotels: Insights To Control and Improve PPC Performance - Performance Max, or PMax, puts AI behind the wheel to drive customers to hotel websites and increase direct bookings. To be ...