Is there a difference between a press release and a news release? Both terms are frequently used and often interchangeably. In fact, there are several terms for different public relations ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

Have you ever read a corporate press release and felt a slight chill-like you were reading output from a machine rather than from a person? That reaction is more common than you might think, and it ...