Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a ...

Many companies repeat the same missteps. Here are five real-world examples and the lessons you can apply before setting your ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As a business owner, you’ll ...

Pricing models can be powerful growth levers. A bad pricing model will impede growth and can even doom an otherwise promising startup, whereas a good model will capture some of the value that a ...

Think you’re too savvy to be influenced by prices that end in .99, like $4.99? Think again. A 2018 UC Berkeley study found that the average person treats a price ending in .99 as if it were 15 to 20 ...