The constant talk of shrinking circulation at print publications might make it seem like print advertising is on life support. In truth, print publications still reach thousands and, in some cases, ...

Businesses that advertise in newspapers, magazines and other print publications must consider the importance of ad positioning before buying ad space. Buying premium space for your business' print ads ...

These were the types of questions once asked of media professionals. And truth be told, they were pretty easy to answer. Today, however, the questions have changed significantly, especially in the ...

The world is very different than it was 10, 20, 30 years ago. Businesses used to pour money into print advertising and marketing with few ways to determine exact reporting, ROI or the ability to ...

Opinions expressed by Entrepreneur contributors are their own. Many people have started using the Internet as their primary source for networking and information. Because of this, you might have ...

Although we’re only half way through the decade, the 2020s has already given rise to some highly memorable – dare I say potentially classic – print ads. Minimal branding, bold photography and playful ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

The first decade of a new millennium saw the internet and social media change the way we consume and engage with brands forever. Although digital advertising increasingly became a part of daily life, ...

USA TODAY said Wednesday that Google Creative Lab won $1 million worth of full-page print advertising in the newspaper by taking the top prize for its contest for the most creative original print ad.

During the midst of yesterday Inauguration celebration, many of us could be forgiven if we temporarily overlooked the announcement by Google that it is ending its two-year-old program to help the ...

Last week, Google ran an ad for its AdWords service in a print edition of The Globe and Mail, a leading Canadian newspaper. Last week, Google ran an ad for its AdWords service in a print edition of ...