Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In an era where speed, relevance and precision define winners, companies can no longer ...

More than half of market researchers now use synthetic data to broaden scope and accelerate insights, reserving live panels ...

Since the invention of surveys in the 1930s, companies have used market research to size up consumer needs. Focus groups generate inputs about behavior and attitudes. Tools like conjoint analysis ...