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DoubleVerify partners with Spectrum Reach to improve streaming TV campaign performance

Spectrum Reach will provide show-level data, giving advertisers insight into the specific programs their ads run alongside.— This story first appears at TheDesk.net, a premium source for original news ...
TV Tech

Spectrum Reach Joins DoubleVerify's Certified Transparent Streaming Program

NEW YORK — DoubleVerify has announced that Charter's ad sales operation Spectrum Reach has become the first partner to join ...
Deadline.com

Charter CEO Shouts Out David Zaslav, Says TV Programmers Know “We Are Fighting For Video In A Way That Almost Nobody Else Is”

Charter Communications CEO Chris Winfrey says the Spectrum pay-TV and broadband parent is “fighting for video,” in collaboration with frenemies like Warner Bros. Discovery CEO David Zaslav. Speaking ...
WGRZ

Spectrum cites increased programming costs as reason behind latest rate increase

BUFFALO, N.Y. — If you have Spectrum service for your TV viewing, expect to find information about the latest rate increase in your monthly statement. The communications company say TV programmers are ...