Most webinar emails fail because they’re vague, overloaded or forgettable. The right copy frameworks and clear CTAs can turn ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Email is likely never going away. But email marketing mistakes can. Here are 10 more common email marketing mistakes with fixes. Email marketing is a complicated interplay of tactics and strategies, ...

Despite the advent of social media and the proliferation of billions of websites on the internet, email marketing is still standing. Email lets you personalize your message in ways that social media ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Email marketing can be a boon for business owners, providing one of the most direct ways to communicate with potential customers. "We decided to invest in email first when starting our business ...