Whether you realize it or not, promotional products play a huge part in our daily lives. Maybe it’s the pen at the bank we used to sign a form. Maybe it’s the little stress ball we clutch during ...

Commercial print service providers (PSPs) are exploring new revenue streams, with promotional products offering a lucrative opportunity. Matt Barnes, executive vice president at the Advertising ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

Liabilities for promotional activities arise both before and after product marketing Pre-market promotional statements can be used as evidence of the sponsor’s intent Promotional activities should be ...