Marketing companies leverage their core competencies in product design, advertising, promotions, branding and market research to provide specialized services to other businesses. By using the ...

Marketing involves the process of attracting and retaining customers, sharing news about new products and keeping customers aware of the company. Within each company, the marketing department serves ...

Your marketing is more expensive than you think. There are the direct costs of your marketing team and the money you spend to buy services like design, copy and channel space. But there are also the ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

If I asked a group of marketers about their top marketing objectives, I bet some of the most common answers would include building awareness, attracting customers, retaining customers, and finding ...

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly enough, they often do. Professional athletes cannot achieve a ...

Looking at objectives, as an industry we just need to do the basics well. Long-established marketing theory still holds true here. The biggest challenge in B2B is to ensure objectives are the right ...

Most trademark licensing relationships are defined and evaluated based on the terms in a license agreement contract. In the case of a brand extension license, there can be a lot at stake, including ...