How do you increase market and media awareness of your business? This week, public relations executive Marilyn Pippin offers tips on the PR basics for growing small companies. Pippin is president of ...

IR and PR are both integral elements of successful business operation. IR stands for industrial relations, the ongoing relationship between company leaders and front line employees. PR stands for ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

Earned media from PR complements paid and organic. These are the "musts" in digital public relations, as well as misconceptions that hinder PR success. It’s the million-dollar question every brand ...

The Public Relations minor teaches students the basics of strategic communication processes, primarily focusing on writing and creating campaigns. Students are familiarized with public relations ...

Responsible brand stewardship and the many ways it can be impacted positively and negatively are top of mind for C-levels in organizations of all sizes, vertical markets and locations. Its criticality ...

To help it succeed at its new home in Caroline County, the State Fair of Virginia Inc. went back to public relations basics. "You need to be transparent," said State Fair President and CEO Curry ...