80% of Brand and Agency Marketers Optimize Without Verified Purchase Data — 35% Say Results Don’t Hold Up

Despite years of significant technological investments, most marketers still cannot connect ad exposure to actual purchases ...
adexchanger

How Kellanova Feasts On Purchase Data

The CPG holding company Kellanova, which owns Pop-Tarts, Pringles, Eggo and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to snack on. The person who’s ...
HousingWire

Why didn’t double-digit growth in purchase apps lead to more home sales in 2025?

Double-digit purchase application growth in 2025 did not lead to a major home sales rebound. Lower rates helped, but sales stayed close to 2024’s low levels. AI Summary Purchase application data had ...
AOL

PepsiCo, retailers share purchase data to improve sales forecasting, exec says

AMSTERDAM/NEW YORK (Reuters) - PepsiCo, which is overhauling some of its top brands like Lay's potato chips as shoppers look for cheaper options, is increasingly sharing data with major retailers and ...