Campaign Asia

R U OK? starts quirky conversations to help prevent suicide

Developed by OgilvyOne, the R U OK? Conversation Starter campaign was inspired by magnetic fridge poetry and is being launched today in the lead up to R U OK?Day (12 September). The campaign includes ...
Couriermail

R U OK? is calling on every Aussie to have year-round conversations

Research shows those who are regularly asked whether they are okay feel more “supported, connected and cared about”. With more than 70 per cent of Australians reporting heightened levels of distress, ...
ZDNet

R U OK? using data to better target the support network of those in need

R U OK? is an Australian non-profit with the overarching mission of empowering everyone to meaningfully connect with people around them and support anyone struggling with life. With suicide prevention ...
B and T

R U OK? Day Campaign Via AKQA Media Asks Aussies To Check In With Each Other

R U OK? has partnered with AKQA Media to develop and launch the 2021 R U OK? Day campaign. This year’s campaign theme is “Are they really OK? Ask them today.” This is a timely message that seeks to ...
Marketing

R U OK?’s newest brand ambassador is a smart, 3D-printed question mark named Quentin

R U OK?’s newest ambassador, Quentin, has started his year-long journey around Australia to spark conversations about suicide prevention. 8 September is R U OK? Day, and this year the suicide ...