Follow-up is one of the most important parts of the sale process. Unfortunately, research tells us that almost half of all salespeople are not very good at it. Nearly half—48 percent—of salespeople ...

Recruitment is a crucial determinant of growth and success for real estate brokerages. Like your customer, the recruitment process can be visualized as a sales funnel, where potential recruits enter ...

Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...

Content marketing helps build brand awareness, allows leading real estate agents to establish their authority within the sector, and generates leads. Real estate agents depend on powerful marketing ...

For decades, marketers operated within the boundaries of a familiar funnel model: awareness, consideration, and conversion. But what if the 'customer' moving through this funnel is no longer human? AI ...